Sunday, April 7, 2013

Yielding to critics, Kenner Mayor Mike Yenni calls community meeting on debt refinancing, aesthetic improvements

Yielding to critics, Kenner Mayor Mike Yenni on Friday scheduled a community meeting to explain and take feedback on his $47 million plan for refinancing debt?and making aesthetic improvements at 10 sites around town. The session will be held Wednesday at 7:30 p.m. at the City Park pavilion, 3800 Loyola Drive. Doors open at 7 p.m.

"I am confident that by accomplishing the suggested goals outlined in the 2030 Plan, which will require financing, Kenner will once again become a thriving 'community of choice' for residents and businesses," Yenni said. "However, I know I cannot do this alone; cooperation and community are the keys to this city's future."

The announcement came a day after two City Council members, Joe Stagni and Gregory Carroll, complained that Yenni was moving too quickly with the plan. Before the council voted 5-2 to apply to the state Bond Commission for refinancing approval, Stagni said, "I look at this as a slap in the face to the numerous amount of citizens who are not cognizant of what's going on."

Yenni's first reaction was to justify the pace. He said the plan grew out of two years of public meetings of his 41-member economic development committee, had been publicized in the news media and been presented to business groups. He also said he'd explained the plan to council members in individual meetings a month earlier.

But on Friday he acquiesced somewhat by setting the community meeting, while still defending his tactics thus far.

"The Kenner 2030 Plan for a Prosperous Future can be found on the city's website at www.kenner.la.us. The plan has been publicized since late October 2012. ... Despite publishing in The Times Picayune, Advocate, Kenner Star and reaching out to the community via other sources since October, there have been accusations that this has not gone public. I have promised transparency and will not be accused otherwise."

The five council members who backed Yenni at Thursday's meeting downplayed the significance of applying to the Bond Commission for refinancing. They said it commits Kenner to nothing.

Two votes, likely in the coming weeks, will be carry more weight. The next will seek final Bond Commission approval for the refinancing, and the third will actually sell the bonds, thus extending some debt from 2018 to 2033 and producing revenue to pay for the aesthetic improvements.

Further votes would come in the ensuing months on the individual projects themselves.

If residents are unable to attend Wednesday's session, updated information is available via the city website, Kenner Facebook page or by calling the mayor's office at 504.468.7240.

Source: http://www.nola.com/politics/index.ssf/2013/04/yielding_to_critics_kenner_may.html

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Expert grades commercial-real-estate market sectors

Sorry, Readability was unable to parse this page for content.

Source: http://www.azcentral.com/business/realestate/articles/20130404expert-grades-marketsectors.html

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Tuesday, January 29, 2013

Internet Article Marketing Insight from a Pro: How to ... - E-junkie.info

Even though many say it's old hat and that search engines like Google don't like it, I still use article marketing quite effectively to market my products (eBooks) and services (SEO writing company) online.

How Effective Has Article Marketing Been for Me

Well, it's kept me on the first page of Google for many keywords relevant to my niches. For example, if you google the phrases "SEO writing"; "what is SEO writing" and "sell eBooks online" (without quotes) ? all keyword phrases that are relevant to my online businesses -- I'm on the first page as of this writing.

Note: Search results change all the time, but I've consistently been on the first three pages of Google for these keyword phrases since 2009-2010. And it's all because article marketing is one of the most consistent weapons in my online marketing arsenal.

What Is Article Marketing?

For those who may be new to internet marketing, article marketing is when you write an article and submit it to article directories so that others can publish it -- for free -- in their newsletter, on their blog / website, in their off-line newspaper, etc.

Why would you give away free content? Because at the bottom of each article is a resource box (ie, "About the Author" section) where you have a link to your website/blog/online store, etc. This drives traffic back to your site.

And, just how much is this traffic worth ? especially if you can parlay it into a first-page listing on Google?

How Much Is a Listing on the First Page of Google Worth?

Apparently, a lot. According to the SeoPledge.com article, How Much Is First Page Google Worth?:

If you able to perform some SEO on your site and move to #10 from #11 you should see a 143% jump in traffic. . . . As you move up the first page, the jumps do get larger.

Where to Submit Articles

As mentioned above, you submit articles to free article directories. There are hundreds of them (just?Google?"article directories" to find a list. FYI, EzineArticles.com is the number one rated article directory on the web. It can be cumbersome to get an article approved there, but it's worth it ? especially if you submit on a regular basis. I've submitted close to 400 articles to this site over the years.

Article Marketing ? The Reason I Sell 5 Figures Worth of eBooks Per Year

I sell four figures worth of eBooks per month (five figures per year). And my number one eBook marketing tactic is article marketing. Now that I've hopefully convinced you of how effective article marketing can be, following are four things you can do to make it effective in 2013 ? and beyond.

4 Effective Article Marketing Strategies for 2013

1. Say Something: As in, write BENEFICIAL information. Article marketing is just another form of content marketing, which means dispensing helpful information to assist web surfers in making an informed buying decision.

Many get frustrated with article marketing; saying it "doesn't work."

Baloney!

It works ? if your article is helpful, meaning you can't just throw together a 300- or 400-word article of generic information that can be found all over the web. That type of info doesn't work; it doesn't move consumers to buy.

But if you invest some time into writing clear, concise, helpful articles to distribute, not only will they generate sales, you'll get greater distribution because prospective publishers will come to rely on the fact that you dispense great info.

2. Write Longer Articles: I remember when an article only had to be 250 words or so to be distributed by article directories. Now, most of them require an article to be at least 400 words. Mine tend to be in the 400 to 600-word range.

FYI, I started my own article marketing directory last year. The link to it is in my bio below; there are tons of samples there.

3. Don't Keyword Stuff: Search engines like Google are moving away from rewarding keyword stuffed content to rewarding what's known as themed SEO content. So, strive for a keyword density of only between 1-2%.

4. Create/Leave a Web Footprint: With Google's emphasis on "Authorship," it's more important than ever to create/leave a footprint on the web. This way, search engines know who you are ? and can reward your content. One of the quickest ways to develop/leave a web footprint is via social media.

So, create and start interacting on social media ? especially the biggies like Facebook, Twitter, LinkedIn and Google Plus.

I got on the first page of Google recently for a keyword phrase I'd been trying to rank for for at ?least six months (SEO content writing) ? all because I shared a piece of content with that keyword phrase in it via my Google Plus profile. Now, I'm in two spots on the first page of Google for this phrase. Go figure!

Article Marketing: Conclusion

You'll come across a lot of negative stuff about article marketing on the web ? especially since Google's Panda and Penguin updates.

SEO Article Marketing: Over 1,000 Articles Written!

Once I learned how to write SEO content in 2007, I upped my article marketing game because knowing SEO is like having the keys to the online marketing kingdom. I've been using this form of online marketing since 2002, and have written over 1,000 articles to promote my own products and services (and a few thousand more for clients via my SEO writing company's article marketing services).

In short, hands down, article marketing is some of the most effective internet marketing you can do. And the best part of all ? it's free!

Author Bio:
Yuwanda Black is an online entrepreneur who has written and distributed over 1,000 articles. Get free articles for reprint at YuwandaBlack.com. Content covers a wide variety of topics, eg, selling eBooks online, freelance writing, internet marketing, SEO writing, etc. Learn everything you need to know to earn four figures per month online using article marketing.?

Source: http://www.e-junkie.info/2013/01/internet-article-marketing-insight-from.html

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Monday, January 28, 2013

Misconceptions about a popular pet treat

Jan. 28, 2013 ? A popular dog treat could be adding more calories than pet owners realize, and possibly be contaminated by bacteria, according to a study published this month by researchers at the Cummings School of Veterinary Medicine at Tufts University and the University of Guelph.

The treat in question: the "bully" or "pizzle stick." The American and Canadian researchers analyzed the caloric density and bacterial contamination of these popular items, made from the uncooked, dried penis of a bull or steer. They also administered a survey to pet owners to assess their knowledge of these treats.

The study, published in the January 2013 issue of the Canadian Veterinary Journal, examined 26 bully sticks purchased from retailers in the United States and Canada and made by different manufacturers.

A random subset of the 26 bully sticks was tested for caloric content. These bully sticks tested contained between nine to 22 calories per inch, meaning the average six inch stick packed 88 calories--nine percent of the daily calorie requirements for a 50-pound dog, and 30 percent of the daily calorie requirements for a 10-pound dog.

"While calorie information isn't currently required on pet treats or most pet foods, these findings reinforce that veterinarians and pet owners need to be aware of pet treats like these bully sticks as a source of calories in a dog's diet," said Lisa M. Freeman, DVM, PhD, DACVN, professor of nutrition at TCSVM who is board-certified by the American College of Veterinary Nutrition.

Freeman was first author on the paper. Co-authors were J. Scott Weese, professor in the Department of Pathobiology at the University of Guelph, and Nicol Janecko, a research associate at the Canadian university.

"With obesity in pets on the rise, it is important for pet owners to factor in not only their dog's food, but also treats and table food," Freeman added.

All 26 treats were tested for bacterial contaminants. One (4 percent) of the sticks was contaminated with Clostridium difficile; one (four percent) was contaminated with methicillin-resistant Staphylococcus aureus (MRSA), a type of staph bacteria that is resistant to certain antibiotics; and seven (27 percent) were contaminated with Escherichia coli, including one tetracycline-resistant sample.

The number of treats sampled was small and not all of these bacterial strains have been shown to infect humans. However, the researchers advise all pet owners to wash their hands after touching such treats, as they would with any raw meat or raw meat diets. The very young, elderly, pregnant, immunocompromised and other high-risk individuals should avoid all contact with raw animal-product based treats and raw meat diets, note the scientists.

To learn more about veterinarian and pet owner perceptions of dog foods and treats, the research team developed a 20-question Web-based survey. The survey was posted online for public participation for 60 days and all responses were anonymous. It was completed by 852 adults from 44 states and six countries. Most respondents were female dog owners.

"We were surprised at the clear misconceptions pet owners and veterinarians have with pet foods and many of the popular raw animal-product based pet treats currently on the market," said Freeman. "For example, 71 percent of people feeding bully sticks to their pets stated they avoid by-products in pet foods, yet bully sticks are, for all intents and purposes, an animal by-product."

Another surprising finding was the large number of people who did not know what bully sticks actually were. A higher proportion of veterinarians (62 percent) were able to correctly identify the source of bully sticks as bull penis compared to general respondents (44 percent). Twenty-three percent of the respondents fed their dogs bully sticks.

Further research with a larger sample size is needed to determine whether the calorie content and contamination rate found in this study is representative of all bully sticks, or other types of pet treats, according to the authors.

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Story Source:

The above story is reprinted from materials provided by Tufts University, via EurekAlert!, a service of AAAS.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Lisa M. Freeman, Nicol Janecko, J. Scott Weese. Nutritional and microbial analysis of bully sticks and survey of opinions about pet treats. Canadian Veterinary Journal, January 2013

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/living_well/~3/mAJUX0F5Meo/130128082912.htm

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How to make your iPhone password stronger

10 hrs.

We've?talked before?about using a longer passcode on your iPhone instead of a 4-digit pin, but as the tech blog Digital Inspiration points out, adding in accented characters adds yet another level of security.

The idea is that most people aren't going to bother dealing with accented characters (if you hold down on a letter, the available accented characters show up) when they're trying to guess your password. To use these, you first have to turn on the alphanumeric passcode. Just head into Settings > General > Passcode Lock, and turn off Simple Passcode. You'll be asked to enter in a new password, so throw in a few accented characters. It might make it a bit of a pain to enter in your passcode, but at least it's more secure.

[via Digital Inspiration]

More from Lifehacker:

Source: http://www.nbcnews.com/technology/technolog/use-accented-characters-make-your-ios-password-even-stronger-1C8120707

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Chubby Blog: [Revisit] De Luca

I'm the kind of person who has been having issues with weight ever since I was little.. and perhaps that's the main reason that I always *try* to keep my eating portion less than the average people.. gosh, how I envy you who can eat anything without gaining even an ounce of fat.. I easily gain weight and that's may be why I never had a full meal, as far as I can remember..?

however, when it's Christmas season, there will always be an exception.. especially when De Luca?offered a lunch package for Rp98,000++.. I fell into temptation and surrender right away.. the package consisted of soup of the day, main course (with several options), fresh fruits and drink (mineral water/lemon tea/hot tea).. so let's the full meal begins..?

I started by ordering hot tea.. well, a little bitterness and warmth in a cup of tea is necessary to accompany the upcoming meal.. I love the cup and saucer, really.. where can I buy them? then along came a bowl of free bread, typical served in Italian restaurant.. I love the fact that the bread were still warm and I usually dip the bread in the mixture of olive oil and balsamic vinegar.. just a tiny bit as too much bread will end up ruining your appetite..

not so long after, the soup came.. it was minestrone vegetable soup with beef stock.. minestrone?is Italian thick soup, quite famous apparently.. well, De Luca's minestrone?was not too thick but somehow just the right consistency for my liking.. it tasted really refreshing with very fresh condiments.. I remember finding cucumber, tomatoes, onions, black olives and pumpkin.. it was a beautiful soup with very generous and well-cooked fillings..?

onto the main course, the star of the day.. roasted?rosemary chicken served with mashed potatoes and mix grilled vegetables.. why did I chose this? well, it's the most expensive menu of the main course options hihihi.. I'm typical girl who will bother to look at the price tag to determine my choice haha.. when it came, it looked really tempting.. two pieces of perfectly grilled chicken on top of tomato puree and mashed potatoes, beautifully arranged with grilled veggies.. what not to love about this dish's appearance? the moment of truth, the taste.. the chicken was very tender and well seasoned.. it went really well with the tomato puree and the still-crunchy veggies.. the mashed potato was silky and smooth, just the way I would have want it.. I didn't find it hard to finish the whole, big plate *big grin*

our lovely meal was closed with a plate of fresh fruits, consisted of red melon, watermelon and cherry.. such a perfect meal.. my tummy was really happy and it just boost my mood for the rest of the day..

overall, it was a good meal.. I love everything about it.. but definitely would come back for more Rosemary chicken.. as for now, do you have any experience eating a full-meal yourself? come and share it with me.. meanwhile, follow my twitter for more food!


De Luca
Plaza Senayan
Palm Gate Entrance Unit CP 101 A
Jl. Asia Afrika 8, Senayan
Jakarta 10270
Ph.: 6221 5725170
www.deluca-italian.com

Source: http://visit-sheilla.blogspot.com/2013/01/revisit-de-luca.html

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Saturday, January 26, 2013

Truth and beauty in chemistry

Robert Burns Woodward, widely considered to be the preeminent organic chemist of the century, was a craftsman practicing high art (Image: Wikipedia Commons)

The mathematician Hermann Weyl who made many diverse contributions to his discipline once made the startling assertion that whenever he had to choose between truth and beauty in his works, he usually chose beauty. Weyl was working at the Institute for Advanced Study in Princeton whose seal embodies both beauty and truth. Mathematicians and theoretical physicists are especially attuned to the notion of beauty. They certainly have history on their side; some of the greatest equations of physics and theories of mathematics sparkle with economy, elegance and surprising universality, qualities which make them beautiful. Like Weyl, Paul Dirac was famously known to extol beauty in his creations and once said that there is no place in the world for ugly mathematics; the equation named after him is a testament to his faith in the harmony of the universe.

How do you define and reconcile truth and beauty in chemistry? And is chemical truth chemical beauty? In chemistry the situation is trickier since chemistry much more than physics is an experimental science based on models rather than universal overarching theories. Chemists more than physicists revel in the details of their subject; in the physicist Freeman Dyson?s dictionary, chemists would be frogs rather than birds. Perhaps the succinct equations of thermodynamics come closest in chemistry to defining beauty, but physics can equally lay claim to these equations. Is there a quintessentially chemical notion of beauty and how does it relate to any definition of truth? Keats famously said, ?Beauty is truth, truth beauty?. Is this true in chemistry?

At this point it?s fruitful to compare any description of beauty in chemistry with that in science in general. Although scientific beauty can be notoriously subjective, many explanatory scientific frameworks deemed beautiful seem to share certain qualities. Foremost among these qualities are universality and economy; more specifically, the ability to explain the creation of complexity from simplicity. In physics for instance, the Dirac equation is considered a supreme example of beauty since in half a dozen symbols it essentially explains all the properties of the electron and also unifies it with the special theory of relativity. In mathematics, a proof ? Euclid?s proof of the infinitude of prime numbers for instance ? is thought to be beautiful if it combines the qualities of economy, generality and surprise. Beauty is inherent in biology too. Darwin?s theory of natural selection is considered to be especially elegant because just like equations in physics or theorems in mathematics, it explains an extraordinary diversity of phenomena using a principle which can be stated in a few simple words.

It is not easy to find similar notions of beauty in chemistry, but if we look around carefully we do find examples, even if they may not sound as profound or universal as those in chemistry?s sister disciplines. Perhaps the epitome of beauty in chemistry is the science and art of synthesis, an activity that is at the heart of chemical science and which is largely responsible for the making of the modern material world. Nobody embodies this art form better than the American organic chemist Robert Burns Woodward. During his lifetime Woodward honed chemical synthesis ? the painstaking, step-by-step construction of complex, three-dimensional molecules ? to the status of an activity very much akin to immortal architecture or painting. He made molecules ? strychnine, reserpine, chlorophyll, vitamin B12 ? whose synthesis defied belief; the Nobel Committee compared him to Nature herself when awarding him their prize. The atom-by-atom creation of these structures combined the breathtaking elegance of Chartes Cathedral with the practical economy of the San Francisco Bay Bridge. Today synthesis has been so finely perfected that much of it has become a routine task for graduate students, but the wealth of molecular structures and the sheer variety of their atomic decorations is still overwhelming.

Part of Woodward's synthesis of vitamin B12 which gives the impression of an elegant tapestry being stitched together (Click to enlarge. Image: Wikipedia)

In addition synthesis ? both in the test tube and in nature ? presents to us the atomic equivalent of ballet, the elegant motion of electrons from one bond and atom to another that is the bane of many a college student during finals week. What makes this elegance particularly beguiling is that it?s largely fiction; in reality molecules are a collection of nuclei and electrons and no more, and any kind of bonding and electron transfer scheme that we may use to represent their behavior is an elaborate facade crafted on paper for the sake of significance. Nonetheless, the molecular ballet that chemists are familiar with plays out daily both in their flasks and in our bodies where enzymes orchestrate incredible feats of chemical transformations with near-perfect efficiency.

But if we are to truly compare chemistry to physics or mathematics we might focus on more conceptual advances. Many of these examples are most manifest in theories of chemical bonding, since these theories underlie all of chemistry in principle. I certainly saw elegance when I studied crystal field theory. Crystal field theory uses a few simple notions of the splitting of energies of molecular orbitals to explain the color, magnetic and electric properties of thousands of compounds; it will tell you why rubies are red and emeralds are green. Crystal Field Theory is not a quantitative framework and it?s not perfect, but it can be taught to a high school student and has ample qualitative explanatory power. Another minor chemical concept which impressed me with its sheer simplicity was VSEPR (Valence Shell Electron Pair Repulsion). VSEPR predicts the shape of simple molecules based on the number of their valence electrons. Working out the consequences for a molecule?s geometry using VSEPR is literally a back of the envelope exercise. It?s the kind of idea one may call ?cute?, but in its own limited way it?s certainly elegant. Yet another paradigm from the field of bonding is H?ckel theory. H?ckel theory seeks to predict the orbital energies and properties of unsaturated molecules like ethylene and benzene. It will tell you for instance why tomatoes are red and what happens when a photon of light strikes your retina. Again, the theory is not as rigorous as some of the advanced methods that followed it, but for its simplicity it is both elegant and remarkable useful.

As an aside, anyone who wants to get an idea of beauty in chemistry should read Linus Pauling?s landmark book ?The Nature of the Chemical Bond?. The volume still stands as the ultimate example of how an untold variety of phenomena and molecular structures can be understood through the application of a few simple, elegant rules. The rules are derived through a combination of empirical data and rigorous quantum mechanics calculations. This fact may immediately lead purist physicists to denounce any inkling of beauty in chemistry, but they would be wrong. Chemistry is not applied physics, and its unique mix of empiricism and theory constitutes its own set of explanatory fundamental principles, in every way as foundational as the Dirac equation or Einstein?s field equations are to physics.

This mention of the difference between empiricism and theory reminds me of a conversation I once had with a colleague that bears on our discussion of elegance and beauty in chemistry. We were arguing about the merits of using molecular mechanics and quantum mechanics for calculating the properties of molecules. Molecular mechanics is a simple method that can give accurate results when parameterized using empirical experimental information. Quantum mechanics is a complicated method that gives rigorous, first-principle results without needing any parameterization. The question was, is quantum mechanics or molecular mechanics more ?elegant?? Quantum mechanics does calculate everything from scratch and in principle is a perfect theory of chemistry, but for a truly rigorous and accurate calculation of a realistic molecular system, its equations can become complicated, unwieldy and can take up several pages. Molecular mechanics on the other hand can be represented using a few simple mathematical terms which can be scribbled on the back of a cocktail napkin. Unlike quantum mechanics, molecular mechanics calculations on well-parameterized molecules take a few minutes and can give results comparable in accuracy to those of its more rigorous counterpart. The method needs to be extensively parameterized of course, but one could argue that its simple representation makes it more ?elegant? than quantum mechanics. In addition, on a practical basis one may not even need the accuracy of quantum mechanics for their research. Depending on the context and need, different degrees of accuracy may be sufficient for the chemical practitioner; for instance, calculation of relative energies may not be affected by a constant error in each of the calculations, but that of absolute energy will not tolerate such an error. The discussion makes it clear than, while definitions of elegance are beyond a point subjective and philosophical, in chemistry elegance can be defined as much by practical accessibility and convenience as by perfect theoretical frameworks and extreme rigor. In chemistry ?truth? can be tantamount to ?utility?. In this sense the chemist is akin to the carpenter who judges the ?truth? of his chair based on whether someone can comfortably sit on it.

While these expositions of beauty in theories of chemical bonding are abstract, there is a much starker and obvious manifestation of chemical pulchritude, in the marvelous little molecular machines that nature has exquisitely crafted through evolution. This is true of crystal structures in general but especially of protein structures. X-ray crystallographers who have cracked open the secrets of key proteins are all too aware of this beauty. Consider almost any structure of a protein deposited in the Protein Data Bank (PDB) ? the world?s largest protein structure repository ? and one immediately becomes aware of the sheer variety and awe-inspiring spatial disposition of nature?s building blocks. As someone who looks at protein and ligand structures for a living, I could spend days staring at the regularity and precise architecture of these entities. The structure of a profoundly important biochemical object like the ribosome is certainly pleasing to the eye, but more importantly, it contains very few superfluous elements and is composed of exactly the right number of constituent parts necessary for it to carry out its function. It is like a Mozart opera, containing only that which is necessary. In addition these structures often display elements of symmetry, always an important criterion for considerations of beauty in any field. Thus an elegant molecular structure in general and protein structure in particular straddles both the mathematician?s and biologist?s conception of beauty; it is a resounding example of economy and it resembles the biologist?s idea of geometric harmony as found in creatures like crustaceans and diatoms.

A model of the ribosome exemplifies its complexity and beauty (Image: UCSC)

The ensuing discussion may make it sound like chemistry lacks the pervasive beauty of grand explanatory theories and must relegate itself to limited displays of elegance and beauty through specific models. But chemistry also has trappings of beauty which have no counterpart in physics, mathematics or biology. This is most manifest through the drawing of molecular structures which are an inseparable part of the chemist?s everyday trade. These displays of penmanship put chemistry in the same league as the visual arts and architecture and impart to it a unique element of art which almost no other science can claim. They constitute acts of creation and not just appreciation of existing phenomena. What other kind of scientist spends most of his working day observing and manipulating lines, circles, polygons and their intersections? A Robert Burns Woodward who could fill up a whole blackboard with stunningly beautiful colored handrawn structures and make this chemical canvas the primary focus of his three-hour talk can exist only in chemistry.

While contemplating these elegant structures, our original question arises again: is the beauty in these drawings the truth? What is worth reiterating in this case is that almost all the structures that chemists draw are purely convenient fictions! Consider the quintessential prototype aromatic hydrocarbon, benzene, drawn with its alternating double bonds. In reality there are no double bonds, not even dotted lines representing partial double bonds. The same goes for every other molecule that we draw on paper in which one-dimensional geometric representations completely fail to live up to the task of corresponding to real entities. Like almost everything else in chemistry, these are models. And yet, think about how stupendously useful these models are. They have made their way into the textbooks of every ambitious student of chemistry and constitute the principal tools whereby chemists around the world turn the chaff of raw materials like hydrocarbons from crude oil into the gold of immensely useful products like pharmaceuticals, plastics and catalysts. The great physicist Eugene Wigner once wrote an influential article titled ?The Unreasonable Effectiveness of Mathematics in the Natural Sciences?. Wigner was expressing awe at the uncanny correspondence between artificial squiggles of mathematical symbols on paper and the real fundamental building blocks of the natural world like elementary particles. Chemists need to express similar awe at the correspondence between their arrow pushing, molecular chairs and boats and the manifestation of these manipulations as the real solids, liquids and gases in their beakers. One kind of arrow pushing leads to the creation of a cancer drug, another kind leads to a better catalyst for petroleum refining. In this instance, the beauty of molecular structures quite spectacularly corresponds to the truth.

Finally, are their cases where chemists have to sacrifice truth for beauty just like Weyl did? Unlike mathematics and physics where equations can be unusually powerful in explaining the world, such a sacrifice would probably be far more wasteful and risky in the messy world of chemistry. In his Cope Lecture, Woodward said it best when he acknowledged the special challenge of chemistry compared to mathematics:

?While in mathematics, presumably one?s imagination may run riot without limit, in chemistry, one?s ideas, however beautiful, logical, elegant, imaginative they may be in their own right, are simply without value unless they are actually applicable to the one physical environment we have- in short, they are only good if they work! I personally very much enjoy the very special challenge which this physical restraint on fantasy presents.?

The ?physical restraint on fantasy? that Woodward talked about keeps every chemist from being seduced by beauty at the expense of truth. Beauty still reigns and is a guiding force for the chemist whenever he or she plans a synthesis, solves an x-ray structure, computes a molecular property or mixes together two simple chemicals with the expectation that they will form a wondrous, intricate lattice. But unlike Keats, the chemist knows that truth can be beauty but beauty may not be truth. As Woodward quipped, ?In chemistry, ideas have to answer to reality?. And reality tends to define beauty in its own terms.

This is a modified version of a post first published on The Curious Wavefunction blog.

Source: http://rss.sciam.com/click.phdo?i=c8ddfa06ac4c59e57986f4218c8e50e8

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